Inaugural event to be held on June 28, 2020. Latest addition to the IRONMAN 70.3 series builds on success of the existing Multisport Festival Westfriesland.
IRONMAN, a Wanda Sports Holdings company, today announced that the region of Westfriesland in The Netherlands will host Europe’s latest addition to the global IRONMAN® 70.3® series.
The inaugural IRONMAN 70.3 Westfriesland – the Netherlands will take place on June 28, 2020. “We are excited to see IRONMAN 70.3 history being written in the Netherlands,” said Stefan Petschnig, Managing Director of IRONMAN Europe, Middle East and Africa. “After a successful Multisport Festival Westfriesland we are ready to take the next step by bringing an IRONMAN 70.3 event to Hoorn and the region.”
Westfriesland is located in the Northwest of the Netherlands in the province of North Holland. Hoorn, the city where IRONMAN 70.3 Westfriesland – the Netherlands starts and finishes, is conveniently located only 45 minutes away from Amsterdam, the country’s capital and economic hub.
With Amsterdam Schiphol, Europe’s third largest airport, close by, international visitors will enjoy worldwide connections to the starting line. Athletes will start their race day with a 1,9 km (1.2-mile) swim in the “Het Markemeer” lake. The swim start is located near the theater of Hoorn. After Transition 1 participants will experience the stunning natural beauty of Westfriesland, and a 90 km (56-mile) bike course that is lined with typical Dutch windmills and picturesque small towns.
Not surprisingly for the Netherlands, the bike course will be flat and fast. Finally, athletes will run 21,1 km (13.1 miles) on a fast and compact course through the city center of Hoorn where they finish their race on “De Roode Steen” or “Kaasmarkt” (cheese market), a square in the center of Hoorn where five streets meet.
“In 2019 we introduced short-course racing to the Westfriesland region and the feedback has been nothing but fantastic. Now we are looking forward to seeing the region embrace the unique spirit of an IRONMAN 70.3 race,” said Rob Frambach, Race Director for IRONMAN 70.3 Westfriesland – the Netherlands.
„This is great news for the region,“ said Alderman Ben Tap. “IRONMAN is a strong brand that fits our region and brings touristic and economic value to our businesses. As a region we are focusing on promoting sports. IRONMAN offers great opportunities to age-group and professional athletes.”
The 2020 IRONMAN 70.3 Westfriesland – the Netherlands will offer 40 coveted age-group qualifying slots to the 2020 IRONMAN 70.3 World Championship in Taupo, New Zealand.
As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit eu.ironman.com.
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.